Built by an agency owner.
For agency owners.
Mally didn't start as a startup idea. It started as a solution to a very specific problem — one that every agency managing email for clients runs into sooner or later.
What we built
A marketing platform that agencies actually own
Mally is a white-label email and SMS marketing platform. Not a tool you resell access to — a platform you run under your own brand, on your own domain, with your own clients logging in to something that looks and feels like your product.
Every Tenant deployment gets a dedicated server, a dedicated database, and a dedicated domain. Your client data never touches another agency's infrastructure. When something breaks, we fix it — because we manage the server, not you.
Mally Cloud gives individual businesses a clean hosted tool to grow their own list. Mally Tenant gives agencies and entrepreneurs a platform business — with real margins, real ownership, and real differentiation.
10+
Industries served
12
Translation languages
$0
Per email sent above plan
1 day
Typical Tenant go-live
Michael
Founder, Mally
Agency owner. Email marketing practitioner since before Mailchimp made it easy. Built Mally because the tool he needed didn't exist.
hello@mally.clickThe founder's journey
"I needed a system that worked for agencies — not just for me."
Michael started running email campaigns for clients the way most agency owners do — one platform per client, billing individually, watching the per-contact costs stack up as lists grew. It worked. Until it didn't.
Every new client was a project: set up accounts, configure sending, verify domains, hand over credentials, and hope nothing broke — because when it did, that was on him to fix. And through all of it, there was no shared console, no agency layer, no way to give a client their own branded experience without stitching it together manually.
"My clients were paying for an email marketing service. What they were actually getting was a patchwork of tools with my name on the email. That wasn't good enough."
The existing alternatives weren't the answer. The big platforms were per-contact, didn't white-label, and were built for large in-house teams — not agencies running services for multiple clients. The middle ground — a production-ready, white-label platform that an agency could actually run — simply didn't exist.
So Michael built it. What started as an internal tool to consolidate client management became Mally — a platform where any agency can provision a fully branded email marketing service for their clients, manage everything from a single console, and stop paying per contact on someone else's infrastructure.
That's Mally. Built on the same frustration agencies everywhere are still dealing with — and built to remove it entirely.
What we stand for
How we build
Ownership over renting
Every agency that works with us owns their deployment — their domain, their brand, their data. We don't lock you into our infrastructure.
Complexity is our job, not yours
AWS SES configuration, server management, bounce handling, SSL, updates — that's our work. You focus on your clients.
Priced for growth
Flat rates that don't punish you for success. Your hundredth client should cost you the same as your first.
Built on the same frustration
We're not a VC-backed product team that surveyed the market. We're an agency that needed this and built it.
Ready to own your platform?
Start free on Mally Cloud, or apply for Tenant and go live under your own brand in a day.