Your audience. Your content. Your direct line.
Social algorithms change. Email doesn't. Mally gives media companies and independent publishers the infrastructure to own their audience relationship directly — no algorithm between you and your readers.
How Media & Publishers use Mally
Purpose-built workflows for the way your business actually runs.
Daily & weekly newsletters
Send beautifully formatted newsletters to tens of thousands of subscribers with industry-leading deliverability and open rate tracking.
Paid subscriber content
Tag paid vs free subscribers. Gate your best content behind a tag-based automation that only delivers to those who've upgraded.
New subscriber onboarding
A 5-email welcome sequence introduces new subscribers to your best archives, builds the habit of reading, and converts more to paid.
Content performance analytics
See which articles drive the most clicks, which subject lines get the best opens, and which content segments are most engaged.
Breaking news alerts
Send a one-off alert to your full list in minutes when news breaks. No waiting for a designer or developer.
Sponsor & partner comms
Managed separately from editorial. Segment sponsored newsletters to engaged readers only — protect deliverability, protect relationships.
Everything you need. Nothing you don't.
The tools media & publishers actually use, without the enterprise bloat.
What media & publishers say
"We send to 85,000 subscribers three times a week. Mally's deliverability is on par with much more expensive tools and the analytics are exactly what we need."
David Okonkwo
Publisher, The Afro Business Review
"We moved our paid newsletter to Mally and built a tag-based paywall in one afternoon. Our Substack was costing us 10% of revenue. Mally costs us $70/mo flat."
Nora Stein
Editor & Founder, Future State Newsletter
Own your audience. Stop renting it from platforms.
Start free with up to 1,000 subscribers. Scale when you're ready.